Music video research.

A music video is defined as a videotaped performance of a recorded song, usually accompanied by dancing and visual images to interpret the lyrics of the song. There are three different types of music videos which are done through performance, narrative and concept.

1. Performance Based
This type of music video is when the band or artist performs their song to the camera which can either be filmed in a room or at a concert. Additional footage can be added to make the music video more interesting which can be done through a change of setting or additional images. Here is an example:

2. Narrative Based

This type of music video focuses on a storyline throughout which often correlates to the lyrics of the song. In other cases however, some videos follow a different narrative to what the lyrics actual mean. Nevertheless, narrative based music videos tend to include a storyline with actors and actresses to fit the meaning. An example of this is Noah and the Whale's 'Our Window'.

3. Concept Based

This type of music video on the other hand follows no storyline, but instead occasionally follows a theme. This way of portraying a certain song is seen as unusual as it usually adopts a particular editing and filming style. Due to this, this technique of music video isn't seen much as it can be challenging.