Audience research.

The short film industry has a specific audience compared to the mainstream feature film audience. For example, niche audiences are a specific group of people that have a unique interest in the market. Arguably, this audience is targeted for the short film industry. The two main groups of audience for short film according to my research shows they are young students producing short films and people working in the shot film industry. For young students interested in short films, the target audience would be in the demographic social group of E due to unemployment. For the employers in the industry they would be categorized into the social group of A-C.

Most short films are seen online on the internet on websites such as www.futureshorts.com or quite simply on YouTube. Short films aren't shown with the mainstream films in cinemas, but they are shown in short film festivals. Therefore, this means that I should be aiming to create  a short film that fits into these festivals. I believe these conventions are alternative, which links to my research into short films: length, storyline, character, twist, creatively and emotion. Most importantly, I must aim to target a nichie audience.