Audience research: primary & secondary.

Secondary research: The short film industry has a specific audience compared to the mainstream feature film audience. For example, niche audiences are a specific group of people that have a unique interest in the market. Arguably, this audience is targeted for the short film industry. The two main groups of audience for short film according to my research shows they are young students producing short films and people working in the shot film industry. For young students interested in short films, the target audience would be in the demographic social group of E due to unemployment. For the employers in the industry they would be categorized into the social group of A-C.

Primary research: the target audience for the Pixar short of 'Day and Night' would be targeted for children due to the company making child-like films such as 'Toy Story' etc. However, due to light hearted nature and fun narrative, I believe this short could be targeted for any age. Alternatively, the music targets adults as it shows a classical piece playing throughout the whole film, and children wouldn't know the composer etc.

Day and Night

'Benigni' on the other hand targets adults as the film shows affection for a child-like character which could relate to adults having children. Another reason for this is because the film ends where the film begins: the protagonist being lonely. This theme of loneliness, and the death of the child-like figure would be too upsetting for children to watch, hence the target audience of adults. The social group may be positioned in A-C as they could feel pleasure knowing the main character is in a lower position than them (dirty small flat).

Benigni

However, the short film 'Alarm' clearly targets an audience of teenagers/young adults as the protagonist shows young features: eg not wanting to get out of bed. The mise-en-scene of the gun also indicates a fantasy  feature to which teenagers/young adults may relate to. The small flat may relate to graduates at university or it could relate to young adults living alone for the first time with their first job (indicated by suit in the lift) 

Alarm