Introduction to briefs.

Assessment Objectives

-AO3: your ability to plan and construct media products using appropriate technical and creative skills

-AO2: your application of knowledge and understanding in evaluating your own work, showing how meaning and responses are created

-AO4: your ability to undertake, apply and present appropriate research

Brief one: a promotion package for the release of an album, to include a music video, no longer than five minutes duration, together with:

• a cover for its release as part of a digipack (CD/DVD package)
• a magazine advertisement for the digipack (CD/DVD package)

Brief three: an advertising package for a new product or service, to include two TV advertisements, together with

• a TV programme sponsorship sequence
• a radio advertisement

Brief ten: a short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with:

• a poster for the film
• a film magazine review page featuring the film